.paid-media_page__GMBUs{--blue:#173dc8;--ink:#151719;--muted:#5c636b;--line:#dbe0e4;background:#fff;color:var(--ink);font-family:Avenir Next,PingFang SC,Microsoft YaHei,sans-serif;font-size:17px;line-height:1.75}.paid-media_page__GMBUs *{box-sizing:border-box}.paid-media_page__GMBUs dl,.paid-media_page__GMBUs figure,.paid-media_page__GMBUs h1,.paid-media_page__GMBUs h2,.paid-media_page__GMBUs h3,.paid-media_page__GMBUs p{margin:0}.paid-media_page__GMBUs h1,.paid-media_page__GMBUs h2,.paid-media_page__GMBUs h3{font-weight:500;letter-spacing:-.04em;text-wrap:balance}.paid-media_page__GMBUs h2{font-size:clamp(30px,3.2vw,45px);line-height:1.3}.paid-media_page__GMBUs h3{font-size:24px;line-height:1.45}.paid-media_page__GMBUs p{color:var(--muted)}.paid-media_context__V4ZKn,.paid-media_creativeSection__IXEjh,.paid-media_entrySection__aGN_W,.paid-media_hero__KU3Wb,.paid-media_optimization___jsgb,.paid-media_results__6vd1R{max-width:none;margin-inline:auto;padding-inline:4vw}.paid-media_hero__KU3Wb{display:grid;grid-template-columns:.92fr 1.08fr;gap:65px;align-items:center;padding-top:40px;padding-bottom:48px}.paid-media_heroCopy__PG_Cu{max-width:480px}.paid-media_kicker__64vjF{font-size:13px!important;color:var(--blue)!important;letter-spacing:.04em;margin-bottom:24px!important}.paid-media_hero__KU3Wb h1{font-size:clamp(38px,4.3vw,59px);line-height:1.27;margin-bottom:23px}.paid-media_lead__KXlSr{font-size:18px;line-height:1.85;max-width:430px}.paid-media_textLink__TtaRV{display:inline-flex;gap:40px;color:var(--ink);font-size:15px;text-decoration:none;border-bottom:1px solid var(--ink);padding-block:10px;margin-top:24px}.paid-media_textLink__TtaRV:hover{color:var(--blue);border-color:var(--blue)}.paid-media_textLink__TtaRV:focus-visible{outline:2px solid var(--blue);outline-offset:6px}.paid-media_heroAds__ITU_3{grid-template-rows:145px auto auto;gap:14px 0;padding:26px 25px 23px}.paid-media_heroAdOne__gdYLA{grid-column:1/-1;grid-row:1/3;width:76%;z-index:1}.paid-media_heroAdTwo__FLpw4{grid-column:1/-1;grid-row:2/4;width:63%;justify-self:end;margin-top:53px;background:#fff;padding:10px 10px 0;z-index:2;box-shadow:0 9px 25px #2029360d}.paid-media_heroAds__ITU_3 p{font-size:11px;margin-top:8px;line-height:1.5}.paid-media_heroAdOne__gdYLA p{max-width:49%}.paid-media_context__V4ZKn{display:grid;grid-template-columns:1fr 1fr;gap:70px;padding-top:28px;padding-bottom:32px;border-block:1px solid var(--line)}.paid-media_context__V4ZKn span{display:block;font-size:13px;color:var(--blue);margin-bottom:8px}.paid-media_context__V4ZKn p{font-size:15px;line-height:1.75}.paid-media_creativeSection__IXEjh{padding-top:75px;padding-bottom:68px}.paid-media_sectionIntro__j3NjA{max-width:685px;margin-bottom:37px}.paid-media_sectionIntro__j3NjA p{margin-top:20px}.paid-media_formatOptions__HFq0Z{display:flex;gap:34px;border-bottom:1px solid var(--line);margin-bottom:0}.paid-media_formatOptions__HFq0Z button{font:inherit;font-size:16px;border:0;border-bottom:2px solid transparent;background:none;color:var(--muted);padding:13px 0 15px;white-space:nowrap;min-height:48px}.paid-media_formatOptions__HFq0Z button:hover,.paid-media_formatOptions__HFq0Z button[aria-pressed=true]{color:var(--blue)}.paid-media_comparisonBody__Cxpr3{display:grid;grid-template-columns:1.05fr 1fr;gap:55px;align-items:center;padding-top:33px;min-height:460px}.paid-media_adStage__6QTpd{display:flex;flex-direction:column;align-items:center;justify-content:center;min-height:415px;background:#f6f7f8;padding:24px 16px}.paid-media_nativeAd__L88m9{width:100%;max-width:392px}.paid-media_adStage__6QTpd>p{font-size:12px;margin-top:18px;text-align:center}.paid-media_comparisonCopy__nc30V h3{max-width:430px}.paid-media_comparisonCopy__nc30V>p{font-size:16px;line-height:1.85;margin-top:18px}.paid-media_creativeMetrics__LBcDu{display:flex;gap:55px;margin-top:24px!important}.paid-media_creativeMetrics__LBcDu dt{font-size:12px;color:var(--muted)}.paid-media_creativeMetrics__LBcDu dd{font-size:36px;font-variant-numeric:tabular-nums;letter-spacing:-.04em;color:var(--blue);margin:2px 0 0;line-height:1.3}.paid-media_comparisonCopy__nc30V .paid-media_observation__4LXfy{font-size:14px;line-height:1.75;padding-top:19px;margin-top:23px;border-top:1px solid var(--line)}.paid-media_comparisonNote__YbksF{font-size:12px;line-height:1.7;margin-top:19px!important;max-width:890px}.paid-media_formatTakeaway__P_i_2{display:grid;grid-template-columns:.84fr 1.16fr;gap:65px;padding-top:33px;margin-top:39px;border-top:1px solid var(--line)}.paid-media_formatTakeaway__P_i_2 h3{font-size:25px}.paid-media_formatTakeaway__P_i_2 p{font-size:16px}.paid-media_entrySection__aGN_W{background:#f6f7f8;padding-block:60px 65px}.paid-media_entrySpread__ZRIBp{display:grid;grid-template-columns:1fr 1fr;gap:85px}.paid-media_entrySpread__ZRIBp>article{display:flex;flex-direction:column;align-items:center}.paid-media_phone__co8at{width:100%;max-width:300px;padding:8px;border-radius:22px;background:#eef0f2;border:1px solid #d5dae0;overflow:hidden;margin-bottom:27px}.paid-media_phone__co8at figure{border-radius:14px;overflow:hidden}.paid-media_entryCopy__O6eP3{max-width:435px}.paid-media_entryCopy__O6eP3>span{display:block;font-size:13px;color:var(--blue);margin-bottom:10px}.paid-media_entryCopy__O6eP3 h3{font-size:23px;margin-bottom:13px}.paid-media_entryCopy__O6eP3 p{font-size:16px;line-height:1.85}.paid-media_optimization___jsgb{padding-block:76px 65px}.paid-media_decisions__FnTXL{display:grid;grid-template-columns:repeat(3,1fr);gap:38px;padding-top:5px}.paid-media_decisions__FnTXL article{padding-top:18px;border-top:1px solid var(--line)}.paid-media_decisions__FnTXL article>span{font-size:13px;color:var(--blue)}.paid-media_decisions__FnTXL h3{font-size:23px;margin-block:14px 16px}.paid-media_decisions__FnTXL p{font-size:16px;line-height:1.8}.paid-media_nextQuestion__1Vetj{display:grid;grid-template-columns:220px 1fr;gap:30px;margin-top:42px;border-left:3px solid var(--blue);padding:14px 0 14px 24px}.paid-media_nextQuestion__1Vetj strong{font-weight:500;font-size:15px;color:var(--blue)}.paid-media_nextQuestion__1Vetj p{font-size:15px}.paid-media_results__6vd1R{padding-top:60px;padding-bottom:60px;border-top:1px solid var(--line)}.paid-media_roiPair__xknny{display:grid;grid-template-columns:1fr 1fr;gap:0;background:#f6f7f8;padding:35px 45px}.paid-media_roiPair__xknny article{padding:0 25px}.paid-media_roiPair__xknny article+article{border-left:1px solid #ced4dc;padding-left:65px}.paid-media_roiPair__xknny article>span{font-size:15px;color:var(--muted)}.paid-media_roiPair__xknny article>strong{font-weight:400;display:block;font-size:clamp(64px,7vw,92px);line-height:1.3;letter-spacing:-.05em;font-variant-numeric:tabular-nums}.paid-media_roiPair__xknny article:nth-child(2)>strong{color:var(--blue)}.paid-media_roiPair__xknny article>div{display:flex;align-items:center;gap:24px;margin-top:5px}.paid-media_roiPair__xknny p{font-size:14px}.paid-media_roiPair__xknny b{font-size:18px;font-weight:500}.paid-media_resultContext__LnCRh{display:grid;grid-template-columns:.7fr 1.4fr .7fr;gap:30px;margin-top:28px}.paid-media_resultContext__LnCRh span{display:block;font-size:12px;color:var(--muted);margin-bottom:5px}.paid-media_resultContext__LnCRh strong{font-weight:500;font-size:17px}.paid-media_metricNote__ub9bn{font-size:12px;line-height:1.8;margin-top:25px!important;max-width:920px}.paid-media_closing__OLzkK{display:grid;grid-template-columns:1fr 1fr;gap:75px;border-top:1px solid var(--line);margin-top:47px;padding-top:35px}.paid-media_closing__OLzkK h3{font-size:26px}.paid-media_closing__OLzkK p{font-size:16px}.paid-media_sourceNote__rKBnS{font-size:12px;margin-top:35px!important;color:#6a7077!important}@media(max-width:1000px){.paid-media_context__V4ZKn,.paid-media_creativeSection__IXEjh,.paid-media_entrySection__aGN_W,.paid-media_hero__KU3Wb,.paid-media_optimization___jsgb,.paid-media_results__6vd1R{padding-inline:30px}.paid-media_hero__KU3Wb{gap:30px;grid-template-columns:1fr 1fr}.paid-media_hero__KU3Wb h1{font-size:43px}.paid-media_heroAds__ITU_3{padding:18px 15px;grid-template-rows:112px auto auto}.paid-media_heroAdTwo__FLpw4{margin-top:45px}.paid-media_context__V4ZKn{gap:35px}.paid-media_comparisonBody__Cxpr3{gap:30px}.paid-media_comparisonCopy__nc30V h3{font-size:22px}.paid-media_creativeMetrics__LBcDu{gap:30px}.paid-media_entrySpread__ZRIBp{gap:45px}.paid-media_formatTakeaway__P_i_2{gap:35px}.paid-media_decisions__FnTXL{gap:27px}.paid-media_decisions__FnTXL h3{font-size:21px}.paid-media_roiPair__xknny{padding-inline:15px}.paid-media_roiPair__xknny article+article{padding-left:35px}.paid-media_closing__OLzkK{gap:40px}}@media(max-width:760px){.paid-media_page__GMBUs{font-size:16px}.paid-media_context__V4ZKn,.paid-media_creativeSection__IXEjh,.paid-media_entrySection__aGN_W,.paid-media_hero__KU3Wb,.paid-media_optimization___jsgb,.paid-media_results__6vd1R{padding-inline:22px}.paid-media_hero__KU3Wb{grid-template-columns:1fr;gap:29px;padding-block:28px 32px}.paid-media_hero__KU3Wb h1{font-size:38px;line-height:1.28}.paid-media_heroCopy__PG_Cu{max-width:540px}.paid-media_kicker__64vjF{font-size:12px!important;margin-bottom:18px!important}.paid-media_lead__KXlSr{font-size:16px;line-height:1.8}.paid-media_textLink__TtaRV{margin-top:16px}.paid-media_heroAds__ITU_3{max-width:510px;grid-template-rows:140px auto auto;padding:20px}.paid-media_heroAdOne__gdYLA{width:82%}.paid-media_heroAdTwo__FLpw4{width:63%;margin-top:55px}.paid-media_heroAds__ITU_3 p{font-size:10px}.paid-media_context__V4ZKn{grid-template-columns:1fr;gap:22px;padding-block:25px}.paid-media_context__V4ZKn p{font-size:14px}.paid-media_creativeSection__IXEjh{padding-block:48px 43px}.paid-media_sectionIntro__j3NjA{margin-bottom:28px}.paid-media_sectionIntro__j3NjA p{margin-top:16px}.paid-media_formatOptions__HFq0Z{gap:0;justify-content:space-between}.paid-media_formatOptions__HFq0Z button{font-size:14px;padding:12px 8px}.paid-media_comparisonBody__Cxpr3{grid-template-columns:1fr;gap:27px;padding-top:22px;min-height:0}.paid-media_adStage__6QTpd{min-height:0;padding:23px 14px 17px}.paid-media_nativeAd__L88m9{max-width:360px}.paid-media_comparisonCopy__nc30V h3{font-size:23px}.paid-media_comparisonCopy__nc30V>p{margin-top:14px}.paid-media_creativeMetrics__LBcDu{gap:45px;margin-top:20px!important}.paid-media_creativeMetrics__LBcDu dd{font-size:34px}.paid-media_comparisonCopy__nc30V .paid-media_observation__4LXfy{margin-top:18px;padding-top:16px}.paid-media_comparisonNote__YbksF{font-size:11px}.paid-media_formatTakeaway__P_i_2{grid-template-columns:1fr;gap:15px;margin-top:29px;padding-top:24px}.paid-media_formatTakeaway__P_i_2 h3{font-size:23px}.paid-media_formatTakeaway__P_i_2 p{font-size:15px}.paid-media_entrySection__aGN_W{padding-block:43px}.paid-media_entrySpread__ZRIBp{grid-template-columns:1fr;gap:38px}.paid-media_phone__co8at{max-width:295px;margin-bottom:23px}.paid-media_entryCopy__O6eP3{max-width:none}.paid-media_entryCopy__O6eP3 h3{font-size:22px}.paid-media_optimization___jsgb{padding-block:46px 40px}.paid-media_decisions__FnTXL{grid-template-columns:1fr;gap:25px;padding-top:0}.paid-media_decisions__FnTXL article{display:grid;grid-template-columns:60px 1fr;gap:0 16px;padding-top:18px}.paid-media_decisions__FnTXL article>span{grid-column:1;grid-row:1/3;padding-top:3px}.paid-media_decisions__FnTXL h3{grid-column:2;font-size:22px;margin:0 0 12px}.paid-media_decisions__FnTXL p{grid-column:2;font-size:15px}.paid-media_nextQuestion__1Vetj{grid-template-columns:1fr;gap:9px;margin-top:30px;padding:13px 0 13px 18px}.paid-media_nextQuestion__1Vetj p{font-size:14px}.paid-media_results__6vd1R{padding-top:43px;padding-bottom:40px}.paid-media_roiPair__xknny{padding:23px 14px;gap:18px}.paid-media_roiPair__xknny article{padding:0}.paid-media_roiPair__xknny article+article{padding-left:18px}.paid-media_roiPair__xknny article>span{font-size:13px}.paid-media_roiPair__xknny article>strong{font-size:55px}.paid-media_roiPair__xknny article>div{display:block;margin-top:6px}.paid-media_roiPair__xknny p{font-size:12px}.paid-media_roiPair__xknny b{font-size:16px}.paid-media_resultContext__LnCRh{grid-template-columns:1fr 1fr;gap:18px;margin-top:23px}.paid-media_resultContext__LnCRh>div:nth-child(2){grid-column:1/-1;grid-row:2}.paid-media_resultContext__LnCRh strong{font-size:15px}.paid-media_metricNote__ub9bn{font-size:11px;margin-top:19px!important}.paid-media_closing__OLzkK{grid-template-columns:1fr;gap:16px;margin-top:30px;padding-top:26px}.paid-media_closing__OLzkK h3{font-size:23px}.paid-media_closing__OLzkK p{font-size:15px}.paid-media_sourceNote__rKBnS{font-size:11px;margin-top:25px!important}}@media(prefers-reduced-motion:reduce){.paid-media_page__GMBUs{scroll-behavior:auto}}.paid-media_hero__KU3Wb{display:block;padding-top:34px;padding-bottom:38px}.paid-media_heroCopy__PG_Cu{max-width:none;display:grid;grid-template-columns:1.2fr 1fr;gap:0 80px;align-items:start}.paid-media_heroCopy__PG_Cu .paid-media_kicker__64vjF{grid-column:1/-1;margin-bottom:18px!important}.paid-media_heroCopy__PG_Cu h1{grid-column:1;grid-row:2/4;font-size:clamp(38px,4vw,54px);margin-bottom:0}.paid-media_heroCopy__PG_Cu .paid-media_lead__KXlSr{grid-column:2;grid-row:2;max-width:440px;font-size:16px;padding-top:5px}.paid-media_heroCopy__PG_Cu .paid-media_textLink__TtaRV{grid-column:2;grid-row:3;justify-self:start;margin-top:12px;padding-block:6px}.paid-media_heroAds__ITU_3{display:grid;grid-template-columns:1fr 1fr;grid-template-rows:auto;gap:44px;max-width:850px;margin:32px auto 0;padding:24px 30px;background:#f6f7f8;align-items:center}.paid-media_heroAdOne__gdYLA,.paid-media_heroAdTwo__FLpw4{grid-column:auto;grid-row:auto;width:100%;max-width:392px;margin:0;padding:0;box-shadow:none;background:none}.paid-media_heroAdTwo__FLpw4{max-width:330px;justify-self:center}.paid-media_heroAdOne__gdYLA p,.paid-media_heroAds__ITU_3 p{font-size:12px;max-width:none;margin-top:10px}@media(max-width:1000px){.paid-media_heroCopy__PG_Cu{gap:0 38px}.paid-media_heroCopy__PG_Cu h1{font-size:43px}.paid-media_heroAds__ITU_3{max-width:780px;gap:30px;padding:23px 28px}}@media(max-width:760px){.paid-media_hero__KU3Wb{padding-top:27px;padding-bottom:30px}.paid-media_heroCopy__PG_Cu{display:block}.paid-media_heroCopy__PG_Cu .paid-media_kicker__64vjF{margin-bottom:18px!important}.paid-media_heroCopy__PG_Cu h1{font-size:38px;margin-bottom:20px}.paid-media_heroCopy__PG_Cu .paid-media_lead__KXlSr{font-size:16px;padding-top:0}.paid-media_heroCopy__PG_Cu .paid-media_textLink__TtaRV{margin-top:16px}.paid-media_heroAds__ITU_3{grid-template-columns:1fr;gap:24px;margin-top:25px;padding:20px 17px;max-width:410px}.paid-media_heroAdOne__gdYLA,.paid-media_heroAdTwo__FLpw4{max-width:350px;justify-self:center}.paid-media_heroAdTwo__FLpw4{max-width:310px}.paid-media_heroAdOne__gdYLA p,.paid-media_heroAds__ITU_3 p{font-size:11px}}.paid-media_brandToAd__FQhVW{display:grid;grid-template-columns:252px 150px 387px;gap:35px;align-items:center;justify-content:center;margin-top:34px;padding:30px;background:#f6f7f8}.paid-media_brandDestination__p9yt8,.paid-media_brandSource__Nkkl8{width:100%;min-width:0}.paid-media_brandDestination__p9yt8>span,.paid-media_brandSource__Nkkl8>span{display:block;margin-top:12px;color:var(--muted);font-size:12px}.paid-media_adAdaptation__4YUfX{display:flex;flex-direction:column;align-items:center;gap:9px;color:var(--blue);text-align:center}.paid-media_adAdaptation__4YUfX>span{font-size:13px}.paid-media_adAdaptation__4YUfX b{font-size:38px;font-weight:300;line-height:1.1}.paid-media_channelMap__hMrOh{margin-top:37px}.paid-media_channelRoute__N2CSV{display:grid;grid-template-columns:115px minmax(340px,1.4fr) 80px minmax(185px,.85fr);gap:22px;align-items:center;padding-block:32px;border-top:1px solid var(--line)}.paid-media_channelRoute__N2CSV:last-child{padding-bottom:12px}.paid-media_channelLabel__ZFUy_{align-self:start;padding-top:3px}.paid-media_channelLabel__ZFUy_ h3{font-size:24px;margin-bottom:11px}.paid-media_channelLabel__ZFUy_ p{font-size:13px;line-height:1.8}.paid-media_channelSources__di_yG{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:center}.paid-media_channelSources__di_yG>div{min-width:0}.paid-media_routePhone__yay_A{width:100%;max-width:178px;padding:5px;border:1px solid #d5dae0;background:#e9edf0;border-radius:13px;overflow:hidden;margin-inline:auto}.paid-media_routePhone__yay_A figure{border-radius:8px;overflow:hidden}.paid-media_routeAd__hX8y1{width:100%;max-width:205px;margin-inline:auto}.paid-media_channelSources__di_yG h4{font-size:15px;line-height:1.5;margin:14px 0 5px;font-weight:500;text-align:center}.paid-media_channelSources__di_yG p{font-size:12px;line-height:1.7;text-align:center}.paid-media_routeLink__4eOZh{display:flex;align-items:center;position:relative;color:var(--blue);align-self:stretch}.paid-media_routeLink__4eOZh:before{content:"";position:absolute;left:-12px;top:23%;height:54%;border-left:1px solid var(--blue)}.paid-media_routeLink__4eOZh>span{position:absolute;top:calc(50% - 27px);left:3px;font-size:11px;white-space:nowrap}.paid-media_routeLink__4eOZh>i{width:100%;border-top:1px solid var(--blue)}.paid-media_routeLink__4eOZh>b{font-weight:400;font-size:24px;line-height:1;margin-left:-3px}.paid-media_routeOutcome__cfhCP>span{display:block;font-size:11px;color:var(--blue);margin-bottom:13px}.paid-media_routeOutcome__cfhCP h4{font-weight:400;letter-spacing:-.025em;font-size:26px;line-height:1.7;margin:0 0 14px}.paid-media_routeOutcome__cfhCP>p{font-size:12px;line-height:1.8}.paid-media_routeNote__CVgPR{font-size:12px;margin-top:15px!important}.paid-media_planningLine__nv0GK{display:grid;grid-template-columns:repeat(3,1fr);list-style:none;padding:0;margin:8px 0 0;gap:40px}.paid-media_planningLine__nv0GK li{position:relative;padding-top:28px}.paid-media_planningLine__nv0GK li:before{content:"";position:absolute;top:8px;left:0;right:-40px;border-top:1px solid #acb9d9}.paid-media_planningLine__nv0GK li:last-child:before{right:0}.paid-media_planningLine__nv0GK li:after{content:"";position:absolute;top:2px;left:0;width:1px;height:13px;background:var(--blue)}.paid-media_planningLine__nv0GK li>span{font-size:12px;color:var(--blue)}.paid-media_planningLine__nv0GK h3{font-size:25px;margin-block:13px 12px}.paid-media_planningLine__nv0GK p{font-size:15px;line-height:1.9}.paid-media_roiDiagram__ncxgo{display:grid;grid-template-columns:.8fr 1.4fr;gap:80px;align-items:center;padding:42px 35px;background:#f6f7f8}.paid-media_roiInvestment__MB3D0{position:relative;min-width:0}.paid-media_roiInvestment__MB3D0>span{font-size:14px;color:var(--muted)}.paid-media_roiInvestment__MB3D0>strong{display:block;font-size:65px;font-weight:400;line-height:1.5;letter-spacing:-.05em;font-variant-numeric:tabular-nums}.paid-media_returnAmount__7C0HB small,.paid-media_roiInvestment__MB3D0 small{font-size:15px;font-weight:400;letter-spacing:0;margin-left:8px;white-space:nowrap}.paid-media_roiInvestment__MB3D0 p{font-size:13px}.paid-media_roiInvestment__MB3D0:after{content:"";position:absolute;right:-80px;top:50%;width:80px;border-top:1px solid var(--blue)}.paid-media_roiBranches__INlY4{position:relative;border-left:1px solid var(--blue);padding-left:35px;display:flex;flex-direction:column;gap:34px}.paid-media_roiBranches__INlY4 article{display:grid;grid-template-columns:1.05fr .7fr .9fr;gap:17px;position:relative;align-items:center}.paid-media_roiBranches__INlY4 article:before{content:"";position:absolute;left:-36px;top:50%;width:25px;border-top:1px solid var(--blue)}.paid-media_returnAmount__7C0HB>span,.paid-media_returnRatio__ZH2BI>span{display:block;font-size:13px;color:var(--muted)}.paid-media_returnAmount__7C0HB>strong{font-size:44px;line-height:1.45;font-weight:400;letter-spacing:-.04em;white-space:nowrap}.paid-media_divideBy__plwFd{font-size:14px;color:var(--muted);text-align:center}.paid-media_returnRatio__ZH2BI>strong{font-size:49px;font-weight:400;line-height:1.3;letter-spacing:-.04em;color:var(--blue);font-variant-numeric:tabular-nums}.paid-media_returnRatio__ZH2BI>span{color:var(--blue)}.paid-media_formatTakeaway__P_i_2 h3{font-size:24px}.paid-media_formatTakeaway__P_i_2 p{line-height:2}@media(max-width:1000px){.paid-media_brandToAd__FQhVW{grid-template-columns:minmax(180px,230px) 100px minmax(280px,365px);gap:24px;padding:26px 22px}.paid-media_adAdaptation__4YUfX>span{font-size:12px}.paid-media_channelRoute__N2CSV{grid-template-columns:85px minmax(280px,1.4fr) 55px minmax(155px,.8fr);gap:15px}.paid-media_channelSources__di_yG{gap:17px}.paid-media_channelLabel__ZFUy_ h3,.paid-media_routeOutcome__cfhCP h4{font-size:22px}.paid-media_routeOutcome__cfhCP>p{font-size:11px}.paid-media_routeLink__4eOZh>span{font-size:10px;left:-5px}.paid-media_roiDiagram__ncxgo{gap:45px;padding:33px 25px;grid-template-columns:.7fr 1.4fr}.paid-media_roiInvestment__MB3D0>strong{font-size:50px}.paid-media_roiInvestment__MB3D0:after{right:-45px;width:45px}.paid-media_returnAmount__7C0HB small,.paid-media_roiInvestment__MB3D0 small{font-size:12px;margin-left:5px}.paid-media_roiBranches__INlY4{padding-left:25px}.paid-media_roiBranches__INlY4 article{gap:12px;grid-template-columns:1fr .6fr .8fr}.paid-media_roiBranches__INlY4 article:before{left:-26px;width:18px}.paid-media_returnAmount__7C0HB>strong{font-size:37px}.paid-media_returnRatio__ZH2BI>strong{font-size:43px}.paid-media_divideBy__plwFd{font-size:12px}.paid-media_planningLine__nv0GK{gap:28px}.paid-media_planningLine__nv0GK li:before{right:-28px}}@media(max-width:760px){.paid-media_brandToAd__FQhVW{grid-template-columns:1fr;gap:20px;margin-top:26px;padding:22px 20px}.paid-media_brandSource__Nkkl8{max-width:180px;justify-self:start}.paid-media_brandDestination__p9yt8{max-width:350px;justify-self:end}.paid-media_adAdaptation__4YUfX{flex-direction:row;justify-content:center;gap:20px;min-height:32px}.paid-media_adAdaptation__4YUfX b{transform:rotate(90deg);font-size:30px}.paid-media_adAdaptation__4YUfX>span{font-size:12px}.paid-media_brandDestination__p9yt8>span,.paid-media_brandSource__Nkkl8>span{font-size:11px;margin-top:9px}.paid-media_channelMap__hMrOh{margin-top:27px}.paid-media_channelRoute__N2CSV{grid-template-columns:1fr;padding-block:27px;gap:23px}.paid-media_channelLabel__ZFUy_{display:flex;align-items:center;gap:25px;padding-top:0}.paid-media_channelLabel__ZFUy_ h3{font-size:25px;margin:0}.paid-media_channelLabel__ZFUy_ p{font-size:12px;line-height:1.7}.paid-media_channelLabel__ZFUy_ p br{display:none}.paid-media_channelSources__di_yG{gap:19px;align-items:center}.paid-media_routePhone__yay_A{max-width:158px}.paid-media_channelSources__di_yG h4{font-size:14px}.paid-media_channelSources__di_yG p{font-size:11px;line-height:1.6}.paid-media_routeLink__4eOZh{height:28px;justify-content:center;align-items:center;max-width:75%;width:100%;margin:auto}.paid-media_routeLink__4eOZh:before{top:0;left:0;right:0;height:0;border-left:0;border-top:1px solid var(--blue)}.paid-media_routeLink__4eOZh i{width:0;height:25px;border-top:0;border-left:1px solid var(--blue)}.paid-media_routeLink__4eOZh b{transform:rotate(90deg);position:absolute;top:14px;left:calc(50% - 10px);font-size:23px;margin:0}.paid-media_routeLink__4eOZh>span{top:8px;left:calc(50% + 18px);font-size:10px}.paid-media_routeOutcome__cfhCP{display:grid;grid-template-columns:1fr 1fr;gap:8px 20px;align-items:start;margin-top:4px}.paid-media_routeOutcome__cfhCP>span{grid-column:1/-1;margin:0;font-size:11px}.paid-media_routeOutcome__cfhCP h4{font-size:22px;line-height:1.65;margin:0}.paid-media_routeOutcome__cfhCP>p{font-size:11px;line-height:1.85;padding-top:4px}.paid-media_routeNote__CVgPR{font-size:11px;margin-top:18px!important}.paid-media_planningLine__nv0GK{grid-template-columns:1fr;gap:0;margin:0;padding-left:20px}.paid-media_planningLine__nv0GK li{display:grid;grid-template-columns:75px 1fr;gap:0 16px;padding:6px 0 28px}.paid-media_planningLine__nv0GK li:before{left:-20px;top:8px;bottom:0;right:auto;border-top:0;border-left:1px solid #acb9d9}.paid-media_planningLine__nv0GK li:last-child:before{height:48px;right:auto}.paid-media_planningLine__nv0GK li:after{width:12px;height:1px;top:8px;left:-25px}.paid-media_planningLine__nv0GK li>span{grid-row:1/3;font-size:12px}.paid-media_planningLine__nv0GK h3{font-size:23px;margin:0 0 9px}.paid-media_planningLine__nv0GK p{font-size:14px;grid-column:2;line-height:1.8}.paid-media_roiDiagram__ncxgo{grid-template-columns:1fr;gap:29px;padding:26px 20px}.paid-media_roiInvestment__MB3D0{max-width:none;text-align:center;padding-bottom:13px}.paid-media_roiInvestment__MB3D0>strong{font-size:55px;line-height:1.35}.paid-media_roiInvestment__MB3D0>span{font-size:13px}.paid-media_roiInvestment__MB3D0>p{font-size:12px}.paid-media_roiInvestment__MB3D0:after{width:0;height:30px;top:100%;left:50%;right:auto;border-top:0;border-left:1px solid var(--blue)}.paid-media_roiBranches__INlY4{padding-left:20px;border-top:1px solid var(--blue);padding-top:25px;gap:27px}.paid-media_roiBranches__INlY4 article{grid-template-columns:1fr .68fr .8fr;gap:12px}.paid-media_roiBranches__INlY4 article:before{left:-21px;width:12px}.paid-media_returnAmount__7C0HB>span,.paid-media_returnRatio__ZH2BI>span{font-size:12px}.paid-media_returnAmount__7C0HB>strong{font-size:35px}.paid-media_returnAmount__7C0HB small{font-size:11px;margin-left:3px}.paid-media_returnRatio__ZH2BI>strong{font-size:39px}.paid-media_divideBy__plwFd{font-size:11px}.paid-media_formatTakeaway__P_i_2 h3{font-size:23px}.paid-media_formatTakeaway__P_i_2 p{line-height:1.9}}.paid-media_switchHint__06rIU{font-size:12px;color:var(--muted);margin:0 0 12px!important}.paid-media_switchHint__06rIU span{margin-left:8px}.paid-media_formatOptions__HFq0Z{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:10px;padding:0;border:0}.paid-media_formatOptions__HFq0Z button{display:grid;grid-template-columns:36px 1fr;gap:2px 12px;align-items:center;text-align:left;padding:15px 18px;border:1px solid #cdd3de;background:#fff;color:#3d485a;cursor:pointer;transition:background .15s,border-color .15s}.paid-media_formatOptions__HFq0Z button:hover{border-color:var(--blue);background:#f1f4ff}.paid-media_formatOptions__HFq0Z button[aria-pressed=true]{color:#fff;background:var(--blue);border-color:var(--blue)}.paid-media_formatOptions__HFq0Z button:focus-visible{outline:2px solid var(--blue);outline-offset:4px}.paid-media_formatOptions__HFq0Z button>span:nth-child(2){font-size:15px;font-weight:500}.paid-media_formatOptions__HFq0Z button small{grid-column:2;font-size:10px;opacity:.8}.paid-media_formatIcon__1TVhP{grid-row:1/3;display:grid;width:32px;height:32px;grid-template-columns:repeat(2,1fr);gap:3px}.paid-media_formatIcon__1TVhP i{display:block;border:1px solid;background:transparent}.paid-media_formatIcon__1TVhP[data-format=six]{grid-template-columns:repeat(3,1fr)}.paid-media_formatIcon__1TVhP[data-format=card]{grid-template-columns:1fr;grid-template-rows:22px 5px}.paid-media_formatIcon__1TVhP[data-format=window]{grid-template-columns:1fr 1fr}.paid-media_channelLabel__ZFUy_ h3{line-height:1}.paid-media_channelLabel__ZFUy_ h3 img{width:58px;height:58px;object-fit:contain;display:block}@media(max-width:760px){.paid-media_formatOptions__HFq0Z{grid-template-columns:repeat(2,minmax(0,1fr));gap:8px}.paid-media_formatOptions__HFq0Z button{padding:12px;gap:1px 8px;grid-template-columns:30px 1fr}.paid-media_formatOptions__HFq0Z button>span:nth-child(2){font-size:14px}.paid-media_formatIcon__1TVhP{width:27px;height:29px}.paid-media_channelLabel__ZFUy_ h3 img{width:48px;height:48px}}@media (min-width:1101px){.paid-media_context__V4ZKn,.paid-media_creativeSection__IXEjh,.paid-media_entrySection__aGN_W,.paid-media_hero__KU3Wb,.paid-media_optimization___jsgb,.paid-media_results__6vd1R{padding-inline:var(--portfolio-gutter)}.paid-media_closing__OLzkK p,.paid-media_comparisonCopy__nc30V>p,.paid-media_context__V4ZKn p,.paid-media_decisions__FnTXL p,.paid-media_entryCopy__O6eP3 p,.paid-media_formatTakeaway__P_i_2 p,.paid-media_nextQuestion__1Vetj p{font-size:17px}.paid-media_comparisonNote__YbksF,.paid-media_metricNote__ub9bn,.paid-media_resultContext__LnCRh span{font-size:14px}}